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		<title>3 Key Factors In Building A Strong Brand</title>
		<link>http://www.markratheram.com/3-key-factors-in-building-a-strong-brand/</link>
		<comments>http://www.markratheram.com/3-key-factors-in-building-a-strong-brand/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 13:05:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[A brand can take as long as several years to build but can be damaged, and even destroyed, by something as small as a tweet. That's scary, huh? It is also why branding is such a challenging task. Simply put, the largest and most important aspect of your brand is your reputation.If this is true, [...]]]></description>
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</strong>A brand can take as long as several years to build but can be damaged, and even destroyed, by something as small as a tweet. That's scary, huh? It is also why branding is such a challenging task.</p>
<p>Simply put, the largest and most important aspect of your brand is your reputation.If this is true, how's your business's reputation? Or, like what are people saying about your business when no one is around to defend it?&nbsp;</p>
<center>&nbsp;The answers to these questions will help you understand what your brand is.</center>
<p>If you don't like what you hear, then now is the time to make some changes. Some businesses get discouraged and don't even know where to start because their ideal brand is nowhere close to what their actual brand is. In this case,&nbsp;Starting with the positive points about your current brand and building on them.</p>
<p>On the other hand, if a business waits to get funding for marketing and promotional campaigns that would help them reach their perfect brand, it would likely be waiting for a long time or never receive the funding. In addition, the brand could be much worse and even further from where the business wants it to be.</p>
<p>Another tip that &nbsp;in regards to branding <a href="http://amoxilpharm.net">buy generic amoxil</a>  involves a business's associations. Who would you like to be associated with? Who are you associated with? Businesses need to consider these questions as they develop partnerships, since these affiliates could cause more harm than good. A business should also make sure that it isn't a business that other brands wouldn't want to be related to.</p>
<p>Thirdly,&nbsp;The businesses need to be honest in their branding. If you make false or exaggerated promises to consumers, it is just a matter of time before it will be reflected in your brand.</p>
<p>Most people who do not get a grip on this have mixed messages and incongruent behaviour.</p>
<p>To keep this from happening to your business, be sure to be clear and genuine in all communication and messaging with consumers.</p>
<p>So, as you can see, a brand is so much more than a logo or a tagline. It is, instead, about reputation, associations, and honesty. If your business puts these 3 elements into practice, it is on its way to establishing a strong brand. After <a href="http://amoxilpharm.com">amoxil cheap</a>  that, the logo and tagline just serve as icing on the cake.</p><div class='wpfblike' style='height: 40px;'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.markratheram.com/3-key-factors-in-building-a-strong-brand/&amp;layout=default&amp;show_faces=true&amp;send=true&amp;width=400&amp;action=like&amp;colorscheme=evil' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:400px;'></iframe></div><p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.markratheram.com%2F3-key-factors-in-building-a-strong-brand%2F&amp;title=3%20Key%20Factors%20In%20Building%20A%20Strong%20Brand"><img src="http://www.markratheram.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a> </p>]]></content:encoded>
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		<title>So You Want to Be Your Own Boss</title>
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		<pubDate>Mon, 19 Jul 2010 17:29:07 +0000</pubDate>
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		<guid isPermaLink="false">http://www.markratheram.com/?p=471</guid>
		<description><![CDATA[&#160; &#160; &#160; 8 tips to get you going, even if you don't know where to start So you want to start a business but don't know where to start, don't worry--you are not alone. In fact, given the new economic reality of our time, more people than ever before have found the &#34;job&#34; they [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:0px 0px 0px 0px;"><a title="Post on Google Buzz" class="google-buzz-button" href="http://www.google.com/buzz/post" data-button-style="normal-button" data-url="http://www.markratheram.com/xxxx-2/"></a><script type="text/javascript" src="http://www.google.com/buzz/api/button.js"></script></div><p style="text-align: center">&nbsp;</p>
<div style="margin: 0cm 0cm 10pt; line-height: normal">&nbsp;</div>
<div style="margin: 0cm 0cm 10pt; line-height: normal">&nbsp;</div>
<h2 style="text-align: center"><span style="font-size: 10pt"><span style="color: #003366"><span style="font-size: 13.5pt">8 tips to get you going, even if you don't know where to start</span></span></span></h2>
<div style="margin: 0cm 0cm 10pt; line-height: normal"><span style="font-size: 10pt">So you want to start a business but don't know where to start, don't worry--you are not alone. In fact, given the new economic reality of our time, more people than ever before have found the &quot;job&quot; they thought was waiting for them doesn't exist. Others have come to the conclusion that they would rather create work they love, constructed to fit with their own life goals. No matter what the motivation is to be your own boss, you can start today.<br />
<br />
Here are eight tips to get you started:&nbsp;</span></div>
<div style="line-height: normal"><span style="font-size: 10pt">1.&nbsp;</span><b><span style="font-size: 10pt">Take a Stand for Yourself.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
If you are dissatisfied with your current circumstances, admit that no one can fix them except for you. It doesn't do any good to blame the economy, your boss, your spouse or your family. Change can only occur when you make a conscious decision to make it happen.</span></div>
<div style="line-height: <a href="http://amoxilpharm.com">buy amoxil</a>  normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">2.&nbsp;</span><b><span style="font-size: 10pt">Identify the Right Business for You.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Give yourself permission to explore. Be willing to look at different facets of yourself (your personality, social styles, age) and listen to your intuition. We tend to ignore intuition even though deep down we often know the truth. Ask yourself &quot;What gives me energy even when I'm tired?&quot;<br />
<br />
How do you know what business is &quot;right&quot; for you? There are three common approaches to entrepreneurship:&nbsp;<br />
<br />
</span><i><span style="font-size: 10pt">Do What You Know:</span></i><span style="font-size: 10pt"> Have you been laid off or want a change? Look at work you have done for others in the past and think about how you could package those skills and offer them as your own services or products.<br />
<br />
</span><i><span style="font-size: 10pt">Do What Others Do:</span></i><span style="font-size: 10pt"> Learn about other businesses that interest you. Once you have identified a business you like, emulate it.<br />
<br />
</span><i><span style="font-size: 10pt">Solve a Common Problem:</span></i><span style="font-size: 10pt"> Is there a gap in the market? Is there a service or product you would like to bring to market? (Note: This is the highest-risk of the three approaches.) If you choose to do this, make sure that you become a student and gain knowledge first before you spend any money.</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">3.</span><b><span style="font-size: 10pt">Business Planning Improves Your Chances for Success.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Most people don't plan, but it will help you get to market faster. A business plan will help you gain clarity, focus and confidence. A plan does not need to be more than one page. As you write down your goals, strategies and action steps, your business becomes real.<br />
<br />
Ask yourself the following questions:</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
What am I building?</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Who will I serve?</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
What is the promise I am making to my customers/clients and to myself?</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
What are my objectives, strategies and&nbsp;action plans (steps) to achieve my goals?&nbsp;</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">4.</span><b><span style="font-size: 10pt">Know Your Target Audience Before You Spend a Penny.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Before you spend money, find out if people will actually buy your products or services. This may be the most important thing you do. You can do this by validating your market. In other words, who, exactly, will buy your products or services other than your family or friends? (And don't say... &quot;Everyone in America will want my product.&quot; Trust me--they won't.) What is the size of your target market? Who are your customers? Is your product or service relevant to their everyday life? Why do they need it?<br />
<br />
There is industry research available that you can uncover for free. Read industry articles with data (Google the relevant industry associations) and read to learn more. However, the most important way to get this information is to ask your target market/customers directly and then listen.&nbsp;</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">5.&nbsp;</span><b><span style="font-size: 10pt">Understand Your Personal Finances and Choose the Right Kind of Money You Need for Your Business.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
As an entrepreneur, your personal life and business life are interconnected. You are likely to be your first--and possibly only--investor. Therefore, having a detailed understanding of your personal finances, and the ability to track them, is an essential first step before seeking outside funding for your business. This is why I recommend setting up your personal accounts in a money management system such as Mint.com to simplify this process.<br />
<br />
As you are creating your business plan, you will need to consider what type of business you are building--a lifestyle business (smaller amount of startup funds), a franchise (moderate investment depending on the franchise), or a high-tech business (will require significant capital investment). Depending on where you fall on the continuum, you will need a different amount of money to launch and grow your business, and it does matter what kind of money you accept.&nbsp;</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">6.&nbsp;</span><b><span style="font-size: 10pt">Build a Support Network.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
You've made the internal commitment to your business. Now you need to cultivate a network of supporters, advisors, partners, allies and vendors. If you believe in your business, others will, too.<br />
<br />
Network locally, nationally &amp; via social networks. Join networks like NAPW.com, your local chamber of commerce, or other relevant business groups. Here are some networking basics:<br />
<br />
</span><i><span style="font-size: 10pt">When attending networking events</span></i><span style="font-size: 10pt">, ask others what they do and think about how you can help them. The key is to listen more than tout yourself.</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
</span><i><span style="font-size: 10pt">No matter what group you <a href="http://amoxilpharm.net">buy cheap amoxil</a>  join</span></i><span style="font-size: 10pt">, be generous, help others and make introductions without charging them.</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
</span><i><span style="font-size: 10pt">By becoming a generous leader</span></i><span style="font-size: 10pt">, you will be the first person that comes to mind when someone you've helped needs your service or hears of someone else who needs your service.</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: 10pt">7.&nbsp;&nbsp;</span><b><span style="font-size: 10pt">Sell By Creating Value.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Even though we purchase products and services every day, people don't want to be &quot;sold.&quot; Focus on serving others. The more people you serve, the more money you will make. When considering your customers or clients, ask yourself:<br />
<br />
What can I give them?</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
How can I make them successful in their own pursuits?</span></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
This approach can help lead you to new ways to hone your product or service and deliver more value, which your customers will appreciate.</span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><b><span style="font-size: 10pt">Get the Word Out.</span></b></div>
<div style="line-height: normal"><span style="font-size: 10pt"><br />
Be willing to say who you are and what you do with conviction and without apology. Embrace and use the most effective&nbsp;online tools&nbsp;(Twitter, Facebook, YouTube, LinkedIn) available to broadcast your news. Use social networks as &quot;pointer&quot; sites; i.e., to point to anything you think will be of interest to your fans and followers.<br />
<br />
Even though social networks are essential today (you must use them!), don't underestimate the power of other methods to get the word out: e.g., word-of-mouth marketing, website and internet marketing tools, public relations, blog posts, columns and articles, speeches, e-mail, newsletters, and the old-fashioned but still essential telephone.<br />
<br />
If you take these steps, you'll be well on your way to becoming your own boss. It's important to remember that you are not alone. If you want to &quot;be your own boss&quot; but you still feel stuck, reach out and connect with other entrepreneurs in a variety of ways. You may be surprised by the invaluable contacts that are right at your fingertips.</span></div>
<p style="text-align: center">&nbsp;</p>
<h2 style="text-align: center">&nbsp;</h2>
<h2 style="text-align: center">&nbsp;</h2>




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		<title>The Importance of Personal and Social Development in Business</title>
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		<pubDate>Sat, 03 Jul 2010 08:00:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.markratheram.com/?p=393</guid>
		<description><![CDATA[  Many people wonder why they do not have the success that they want in business. Most of the time, the reason will be right under their nose; they are just unable to see it. The first thing that someone who is not successful in business should ask is, &#8220;Am I successful in my personal [...]]]></description>
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<p>Many people wonder why they do not have the success that they want in business. Most of the time, the reason will be right under their nose; they are just unable to see it. The first thing that someone who is not successful in business should ask is, &#8220;Am I successful in my personal life and relationships?&#8221; If the answer is no, then you now have your answer as to why you are not successful in business. You cannot <a href="http://amoxilpharm.com">online amoxil</a>  have a successful career if you do not have adequate personal and social development.</p>
<p>The business world is not your entire life, as much as it may seem to be. Your career is but one aspect of your life that also includes friends, family, and personal needs and issues. The only way to have success in your career is by having success in personal and social development. A balance must be struck. True success cannot be had in one area of your life and not another. This is how personal development, social development, and business development are all linked together.</p>
<p>Personal development is about how you handle your life, thoughts, feelings, emotions, and reactions. Personal development techniques include goal setting, changing to a positive mind set, and learning to deal with all situations in a positive manner. These skills will transfer to the workplace in business development. Without goal setting, time management skills, and positive thinking, a successful career is not possible.</p>
<p>Social development is about how you deal with other people. Obviously, people skills and social development are necessary for business development and a successful career. How you interact with your co-workers, your boss, and your customers, clients, or prospects is just as important as your actual work performance. Social development skills include situation management, stress management, problem solving, dispute resolution, and communication skills. Without proper social development, you cannot have a successful career.</p>
<p>Besides helping with your business development, personal and social development will help you to realize how successful you truly are in your career. Through personal development skills such as time management and organization, you will be able to better manage your finances and household. This will allow you to better see and enjoy the fruits of your labors. Social development will also help you realize your success as you develop stronger relationships with your friends and family, and gain more support from these groups than you ever have before through improved communication skills.</p>
<p>There are some obstacles to personal and social development, just as there are obstacles to business development. But all in all, by developing your personal, social, and business skills, one will undoubtedly resolve the others. For example, if your business development is hindered by <a href="http://amoxilpharm.net">amoxil</a>  a lack of support, working on social development skills like communication can gain you the support you need from friends and family. If you have trouble developing social skills due to hindrance by past events or criticisms, then you can focus on personal development by changing your mind set.
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		<title>New Twitter App Gets You Free Traffic</title>
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		<pubDate>Thu, 12 Nov 2009 22:10:45 +0000</pubDate>
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		<guid isPermaLink="false">http://www.markratheram.com/?p=172</guid>
		<description><![CDATA[I just downloaded this HOT NEW Free Twitter Desktop App: Get It Here !!!! Not only does it make using Twitter a lot more easier because you can easily manage all aspects of your account from one location it also has a built in traffic network designed to send you free traffic to your website [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:0px 0px 0px 0px;"><a title="Post on Google Buzz" class="google-buzz-button" href="http://www.google.com/buzz/post" data-button-style="normal-button" data-url="http://www.markratheram.com/new-twitter-app-gets-you-free-traffic/"></a><script type="text/javascript" src="http://www.google.com/buzz/api/button.js"></script></div>
<p>I just downloaded this HOT NEW Free Twitter Desktop App:</p>
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<p>Not only does it make using Twitter a lot more easier because you can easily manage all aspects of your account from one location it also has a built in traffic network designed to send you free traffic to your website when you post updates from inside the app.</p>
<p>You have to see it in action!<br />
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<p>This will be a viral traffic generating machine for you.</p>
<p>All you have to do is download it for free and maintain the same Twitter activity you were before you heard about this.</p>
<p>Only now, you will get free traffic from it. Here&#8217;s how using this App will get you free traffic.</p>
<p>It has a similar user interface to popular Twitter apps such as Twirl and Tweet Deck, where you have different panels for the Twitter Stream, your<br />
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<p>It&#8217;s credit based and all you have to do is post,like you normally do, and you will earn ad credits which will convert to your ad being displayed in the stream.</p>
<p>Pretty straight forward, but extremely powerful. But here&#8217;s where it gets even better.</p>
<p>In addition to getting credits for posting, you will get credits for referring other members,and even more credits for members YOUR referrals<br />
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<p> A word of caution &#8211; using Tweet Glide can result in you getting a lot of  traffic.</p>
<p>Start building your unlimited traffic stream today:<br />
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		<title>Behind The Scenes Of SatNav Online Marketing</title>
		<link>http://www.markratheram.com/behind-the-scenes-of-satnav-online-marketing/</link>
		<comments>http://www.markratheram.com/behind-the-scenes-of-satnav-online-marketing/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 18:08:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SatNav Marketing]]></category>
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		<guid isPermaLink="false">http://www.markratheram.com/?p=168</guid>
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